Creative Industry

Creativity is the ability to think beyond the usual, to synthesize and to create something new. With this goal in mind, culture and the economy break new ground and establish themselves as an independent industry. Creativity is more than a way of life in Potsdam. It is an important building block for economic development and the future of the state capital Potsdam.

Potsdam not only inspires, but also offers creative people perspective. This can be seen in the numerous design and communications agencies, architect offices and publishers or suppliers and developers from the fields of e-business, content production and games. Numerous companies in creative fields have settled in Potsdam. Well-known examples are the leading fashion designer Wolfgang Joop with his label ‘Wunderkind’ and the Volkswagen Design Center. Innovative vehicle concepts and design studies as well as production models are developed here for the Volkswagen corporation. From the first draft using a three-dimensional computer model right up to model vehicles, studies of the future of vehicle design originate here.

Higher education with courses of study such as design, architecture, film and television or software development is unique in Brandenburg and the source of a variety of innovations. The vitality is palpable. “Creative types” are satisfied with their location near the metropolis, look optimistically to the future and expect positive business development … Creativity in Potsdam is more than a way of life!

» Contact person: Ms Gehrick